Case Study: Royal Caribbean Cruises Ltd. achieves 25%+ on-board excursion sales growth and 50%+ increase in active selling time with Showpad

Showpad helps Royal Caribbean Cruises boost sales by over 25% and active selling time by over 50%

Royal Caribbean Cruises Ltd., a leading global cruise vacation provider operating multiple brands and dozens of ships, struggled to distribute roughly 350 shore-excursion videos a year. DVDs and a slow, password-protected platform led to long downloads over ship satellite connections, no analytics or mobile integration, and time-consuming manual updates of iPads and other devices.

RCL implemented Showpad to remotely update content, enable true mobile selling, create personalized excursion collections and email them to passengers; the roll‑out took about six months. Since then onboard excursion sales are up more than 25% and active selling time has risen over 50%, with lower printing costs, faster training, consistent workflows across ships, recorded presentations for performance analysis, and no reported downtime.

Royal Caribbean Cruises Ltd.

Costantino Padovano

Multimedia Specialist, Global Tour Operations