Case Study: Neopost shortens sales cycle to two weeks and boosts software sales 40% with Showpad

Neopost UK tops century of selling with Showpad

Neopost UK, a London-based company founded in 1924 with 5,800 employees, moved from a traditional mailing business to offering B2B software and customer-communication solutions. That shift exposed gaps: Sales and Marketing were misaligned, account managers needed to sell more complex products to senior decision makers, and the company required a digital solution to modernize conversations and scale growth.

Neopost deployed Showpad on iPads for 100 field account managers and 20 telesales staff, achieving 98% adoption; the average sales cycle fell from three months to two weeks and software sales rose 40% in 2017. The platform eliminated printed collateral (saving ~£15,000/year), gave Marketing visibility into content performance, empowered Sales with tailored, interactive content, and became a core part of Neopost’s selling DNA.

Neopost

Lee Graham

Head of Commercial Marketing