Case Study: Argen Corporation achieves a shorter sales cycle and streamlined sales process with Showpad

Argen shortens sales cycle with Showpad

Argen Corporation, a San Diego–based leader in dental alloys, zirconia and digital dentistry serving customers in more than 100 countries, needed a better way to support a large, complex product portfolio. Sales reps were wasting time searching folders and emails, risking delivery of outdated materials, and lacked a unified way to tailor presentations, track customer engagement and follow up on leads.

Argen selected Showpad’s sales enablement platform as a single, intuitive hub to manage, distribute and update multimedia collateral, train reps, and monitor engagement. Within two months more than two‑thirds of the sales team were using it daily and over 70 employees now leverage the platform across sales, marketing and support—streamlining the sales process, shortening the sales cycle and improving customer satisfaction.

Argen Corporation

Ashley Skitt

Marketing Manager