Case Study: Cerus Corporation achieves rapid global delivery of critical Zika content with Showpad

Cerus Uses Showpad to Funnel Content to Customer-Facing Teams Amid Zika Epidemic

Cerus Corporation, a global biomedical company behind the INTERCEPT Blood System, faced a sudden surge of customer and hospital questions when the Zika virus spread in 2015. With a pressing need to deliver accurate, compliant educational materials to frontline sales, medical reps and hospital stakeholders, Cerus could no longer rely on slow, manual methods like emailed PDFs and staggered webinars.

By adopting Showpad, Cerus centralized assets and pushed targeted updates and announcements—bringing its EMEA organization up to speed within a day and sharing FDA and agency guidance instantly. The platform improved training efficiency, compliance and visibility into content usage, strengthened relationships with hospitals, and set the stage for localized and interactive (gamified) customer education.

Cerus Corporation

Alain Segers

Senior Director Marketing and Deployment