Case Study: MasterControl achieves 90% sales adoption and 19 closed deals with Showpad

How MasterControl Supports Stronger Sales with Showpad

MasterControl, a Salt Lake City–based provider of regulated quality and document management software for life sciences, faced fragmented content systems across a global sales and marketing organization. With hundreds of solutions and thousands of assets, reps struggled to find, share and trust up-to-date collateral, which hindered collaboration, buyer engagement and consistent messaging.

By consolidating assets in Showpad—using its centralized Content library, Pages for curated packs, Shared Spaces for buyer collaboration, and integrations with Salesforce and marketing tools—MasterControl created a single source of truth and gained actionable content analytics. The platform reached 90% adoption, logged roughly 33,000 unique sessions in 10 months, and helped attribute 19 closed deals to Showpad-shared content within six months, while shortening sales cycles and enabling more strategic content creation.

MasterControl

Tyson Olcott

Marketing Strategy Manager