Case Study: Rockfon achieves unified content management and delivers technical information in under a minute with Showpad

Creating a Content Management System at Rockfon

Rockfon, a Chicago-based global provider of acoustic stone wool and metal ceiling systems, sells through local sales teams, subsidiaries and partners. Its decentralized European sales organization and a complex product portfolio (1,500 metal profiles in 15,000 variations) made it difficult to ensure salespeople shared the right technical information—customers sometimes waited up to two weeks to receive requested materials.

Rockfon equipped offsite staff with iPads and Showpad, organizing assets into persona-, region- and product-based Channels to create a single source of truth. The platform’s search, push notifications, direct sharing and easy updates let reps find and send the right specs in seconds (now in under a minute), improving customer experience and content control; Rockfon plans CRM integration and automated smart folders next.

Rockfon