Case Study: Renewi achieves 10% sales growth and greater content control with Showpad

Showpad gives Renewi greater control over content, leading to 10% sales spike

Renewi, a Belgium‑based waste-management company formed from the 2017 merger of Shanks and Van Gansewinkel, needed to rebrand and equip its sales force to communicate a broader sustainability mission across some 200 sites in nine countries. Field teams were relying on outdated paper catalogs and static brochures, making it hard to show Renewi’s expanded services and environmental impact to long‑time customers and new prospects.

Showpad delivered real‑time access to rebranded assets, analytics, and e‑sign integration, plus visually rich content (videos, infographics, interactive presentations) that helped reps demonstrate Renewi’s value beyond simple waste removal. The platform freed reps from paper logistics, boosted on‑site visits and sales by 10% each, increased confidence through regular training and internal experts, and helped scale Renewi’s messaging across Europe.

Renewi

Anthony Van der Stede

Sales Manager SME