Case Study: Synthomer achieves global sales & marketing alignment and 10% marketing savings with Showpad

Synthomer Aligns Sales & Marketing, while reducing the environmental impact of printed material

Synthomer, a global chemical company and one of the top polymer dispersions manufacturers, faced growing pains after nearly doubling in size: field sales, technical service and marketing teams were out of sync, frequently using different or outdated printed materials across regions. Maintaining, reprinting and redistributing collateral was time-consuming, error-prone and slowed product launches.

Adopting Showpad centralized and pushed up-to-date content to the field, eliminating printed materials and giving visibility into content usage. The change removed printing costs entirely, saved about 10% of the marketing budget, reclaimed ~20% of technical service managers’ time and ~10% of regulatory affairs time, improved customer engagement and global alignment, and paid for itself in under six months.

Synthomer

Ying Ho Lee

Marketing Manager