Case Study: Atlas Copco Construction achieves streamlined global sales enablement and a mobile buyer experience with Showpad

Buyer experience easier with Showpad for industrial tool manufacturer Atlas Copco

Atlas Copco, the Swedish industrial-equipment maker known for compressors, power supplies and tools, struggled with a slow, paper-based sales process. Engineers and account managers were tied to desktops or print brochures, marketing assets were decentralized and translation/printing delays meant sales teams often couldn’t access customer-ready, localized material when they needed it.

By adopting Showpad in 2013, Atlas Copco centralized content for its ~2,000-person global sales force, enabling mobile access across devices, easy updates, and faster sharing of translated materials. Analytics helped Marketing focus on high-impact content, videos improved technical demonstrations, and AR is being explored to bring complex products to life—resulting in closer Marketing–Sales alignment and more consultative, effective buyer engagements.

Atlas Copco Construction

Alexander Smets

Product Sales Manager