Case Study: Cox Automotive achieves streamlined cross-selling and increased sales with Showpad

For Cox Automotive, Upselling Becomes Possible Thanks to Showpad

Cox Automotive, a global automotive services group headquartered in Leeds with more than 10,000 employees and brands including Manheim, Movex and NextGear Capital, sells to manufacturers and thousands of dealers across Europe. Its salesforce was fragmented into brand-specific silos with limited content access, which made cross-selling difficult, created a disjointed customer experience and left the team looking disorganized.

Cox rolled out Showpad (initially to 137 sellers in January 2018, later expanding licenses) to centralize marketing content and use the Mapper Experience for targeted training. The platform turned reps into “universal experts,” streamlined customer interactions, improved cross-selling and retention, and gave sales teams analytics-driven insight to make presentations more effective—resulting in higher engagement, more sales and better team morale.

Cox Automotive

Gavin Laubscher

Sales Enablement Manager