Case Study: Bühler eliminates print costs and streamlines sales enablement with Showpad

How Bühler Simplifies Sales and Marketing with Showpad

Bühler, a global technology company active in 140 countries, faced fragmented sales and marketing processes across many business units and oversized, locally stored content that went out of date—forcing sales reps to reinstall massive files, create ad-hoc materials, and rely on printed collateral. Marketing lacked visibility into what sellers shared, and expensive print and storage workflows persisted.

By piloting and then rolling out Showpad, Bühler centralized all approved content, enabled mobile and offline sharing, and gave sales teams analytics to tailor follow-ups. The result: eliminated printed material costs, faster access to up-to-date brand-approved assets, higher sales productivity and consistency, and improved marketing insights to optimize content performance.

Bühler

Gabriel Würth

Marketing & Communication