Case Study: Promega boosts buyer engagement and ROI with Showpad

Promega boosts buyer and seller engagement with People Productions and Showpad

Promega, a biotechnology manufacturer, needed a better way to support a complex product portfolio and a consultative sales process while competing in a fast-moving market. The company also wanted to replace manual content ordering and costly physical demos with a more engaging, scalable buyer experience using Showpad.

Showpad, working with People Productions, implemented Showpad eOS and a custom Showpad Experience app to centralize content, track engagement, and showcase the Spectrum product with interactive 3D storytelling. The results included stronger buyer engagement and sales-marketing alignment, with 2 out of 3 sales reps using Showpad monthly, 41% of content views coming from customers, and a 1.3x higher file open rate than the industry average, demonstrating clear ROI for Promega.

Promega

Ann MacPhetridge

Senior Global Commercialization Manager, Genetic Identity