Case Study: Infraredx achieves faster deal closes and 5-minute-ready sales meetings with Showpad

Infraredx transforming its sales team by using Showpad

Infraredx, a cardiovascular imaging company, faced a high-stakes sales challenge: selling a complex medical device to busy physicians who typically allow only about five minutes for meetings. Sales reps were losing opportunities because they spent limited time booting computers or hunting through hundreds of pamphlets, and the team also needed a reliable way to deliver up-to-date, compliant content.

Infraredx implemented Showpad, a mobile sales enablement platform that centralizes and groups content, pushes real-time updates, and lets reps access everything they need on the spot. As a result, reps can prepare and present relevant materials within minutes, capture meeting information, track prospect interactions for smarter follow-up, and close more deals with greater confidence.

Infraredx

Matthew Penzone

Senior Product Marketing Manager