Case Study: Godfrey Advertising accelerates sales enablement and closes deals faster with Showpad

Godfrey - Customer Case Study

Godfrey is a long-established, Pennsylvania-based B2B advertising and marketing agency (founded 1948) that serves clients across industries like construction, manufacturing, chemicals and medical equipment. Many of those clients sell complex products through collaborative buying cycles and were still relying on paper catalogs and three-ring binders; they needed a way to mobilize field sales, keep technical specs current, unify marketing communications and improve the customer experience during sales presentations.

Godfrey partnered with Showpad to pilot and deploy a sales enablement platform, helping clients configure the system, train teams and use it at trade shows and sales meetings. The result was a single, organized content repository and dynamic presentation tool that lets reps find the right materials in seconds, keeps product information up to date, improves engagement during customer interactions, and has driven wider adoption across Godfrey’s client base.

Godfrey Advertising

Andy Hunt

Executive Creative Director, Digital