Case Study: Namgrass achieves better trade show ROI and sales efficiency with Showpad

Getting the most out of tradeshows with Showpad

Namgrass is a fast-growing designer, producer and distributor of high-end artificial grass active in 25+ countries and working with local partners. With sales teams spread across Europe and regularly attending trade shows, the company struggled to provide up-to-date catalogs, price lists and promotional materials—resorting to hundreds of email attachments, high print budgets, manual CRM entry and offline sketch books—an inefficient and costly process as the business scaled.

Namgrass implemented Showpad quickly, equipping reps with tablets and giving marketing a centralized cloud repository, channel-based organization and CRM integration. Sales teams used Showpad for custom prospect environments, real-time content sharing, kiosk mode and on-screen drawing capture, which increased active selling time, reduced marketing workload and printing costs, improved partner support and customer satisfaction, and boosted trade-show impact and ROI while eliminating version-control issues.

Namgrass

Stefaan Rossel

Chief Executive Officer and Founder