Case Study: Promega achieves personalized, consultative selling and faster insights with Showpad

How Promega Powers its Sophisticated Sales Process Using Showpad

Promega, a global leader in biochemistry and molecular biology with more than 4,000 products, relies on a consultative sales force of PhD scientists selling to scientists. Because its portfolio is highly technical and conversations happen frequently in the field, Promega needed an easy, user-friendly way for reps to demonstrate expertise, quickly customize content, and support highly personalized, interactive buyer conversations — after a two-year evaluation and five pilot programs, the company selected Showpad for its strong UX and customer support.

Using Showpad’s Collections, Experiences, annotation tools, compliance controls, and analytics, Promega’s sales team can assemble tailored presentations, guide customers through complex workflows without memorizing every detail, and lock down or expire sensitive content. The platform also provides page-level engagement data that informs marketing and sales priorities, resulting in improved buyer personalization, deeper insights, and significant time savings for both sales and marketing.

Promega

Jen Makovec

Manager of Strategic Marketing