Case Study: Optiv achieves guided selling and increased product sales with Showpad

Optiv Makes It Easier to Provide Relevant and Up-to-Date Insights to Clients with Showpad

Optiv, a leading pure‑play cyber security solutions provider, faced a content and enablement challenge: thousands of pieces of collateral across a fast‑moving threat landscape made it hard for account managers to find relevant, up‑to‑date information and quickly onboard new hires. The company needed a way to centralize content, simplify complex solution conversations, and guide reps through solution decisions in real time to keep sales momentum.

Optiv implemented Showpad’s centralized, mobile‑first platform with an HTML5 interactive “Sales Playbook” to guide sellers through client dialogs and surface the right content quickly. The result: higher client engagement, faster onboarding, and measurable sales lift for products fully represented in Showpad; the platform now hosts 90+ partners, receives about 100 MB of content updates weekly, delivers most relevant information in five clicks or less, and has strengthened relationships between sales, marketing and customers.

Optiv

Russell Wurth

Vice President of Solutions Management