Case Study: TVH (Thermote & Vanhalst) achieves 95% sales-rep adoption and mobilizes a 600,000-product catalog with Showpad

Thermote & Vanhalst is Realizing a Return on Tablet Investment with Showpad

Thermote & Vanhalst (TVH) is a global supplier of forklift trucks, spare parts and industrial vehicles, serving customers in 170 countries. After an early tablet rollout, the sales team mostly used the devices for email and TVH’s previous enablement tool lacked analytics, video and prospect-email capabilities, leaving reps without timely, trackable content for a massive product catalog.

TVH piloted and then rolled out Showpad to organize and mobilize product information for some 600,000 items. The platform delivered a mobile-first, intuitive solution with full content visibility — driving a 95% adoption rate among sales reps, 3,600 content accesses in two months, and a move toward fully digital (print-free) sales collateral.

TVH

Sabrina Carlier

External Sales Support Advisor