Case Study: Sandvik achieves streamlined content distribution and improved sales engagement with Showpad

Sandvik Discovers the True Power of Sales Enablement

Sandvik, a Stockholm-based global engineering group founded in 1862 with 40,000+ employees, faced fragmented marketing materials and inconsistent content delivery—files were scattered across hard drives and local computers, making it hard for sales teams to access up-to-date assets and for marketing to track usage.

By piloting and then rolling out Showpad, Sandvik centralized content distribution and gained visibility into which materials sales used. The platform ensured content was always available, improved customer interactions, and gave marketing actionable usage data to create more targeted assets—results that led to easier adoption and a strong recommendation from the company.

Sandvik

Daniel Lindstrom

Marketing Communications Manager