Case Study: Proximus achieves improved buyer experience and increased lead generation with Showpad

Proximus Delivers A Great Buyer Experience Using Showpad

Proximus, Belgium’s leading provider of telephony, internet, television and network-based ICT services, serves over 14,000 employees and a broad product portfolio. Faced with many products and a large sales force, Proximus needed better tools to align Sales and Marketing, keep content up to date, and improve buyer interactions to generate more leads and revenue.

Since 2015 Proximus implemented Showpad, rebuilding content libraries from scratch to create a fresh, coherent, easy-to-use hub for sellers. The platform increased efficiency and effectiveness across Sales and Marketing, made content easier to share and track after meetings, provided insight into which collateral drives value, and helped boost interactions and lead generation.

Proximus

Peter Lakay

Marketing Manager