Case Study: Ceterix achieves modernized sales content access and 100% adoption with Showpad

Ceterix Modernizes How Content Supports the Sales Process with Showpad

Ceterix Orthopaedics, a Menlo Park medical device company founded in 2010, makes a minimally invasive device to repair meniscus tears. Because its products are technically complex and sold both directly and through distributors who spend much of their time in operating rooms, Ceterix needed sales collateral that was always current, easy to find, compliant with regulations, and available even when reps had no internet — something their Dropbox-based system failed to provide.

Ceterix implemented Showpad to centralize content, enable online and offline access, push real-time updates, and alert reps when prospects engage with materials. The platform drove better follow-up and reduced reliance on printed collateral, achieved 100% adoption across sales and marketing, and modernized the company’s sales processes and alignment.

Ceterix

Anura Patil

Senior Marketing Manager