Case Study: bioMérieux achieves faster sales preparation and improved content visibility with Showpad

BioMérieux Makes Promoting Diagnostics Solutions Simpler with Showpad

bioMérieux, a global leader in in vitro diagnostics serving 150+ countries, faced the challenge of equipping its geographically dispersed sales teams with easy access to a large, highly technical library of up-to-date content. The company needed a mobile-driven, scalable solution that was intuitive for reps, gave marketing visibility into content effectiveness, and reduced preparation time for customer visits.

bioMérieux selected Showpad for its quick setup and intuitive interface, organizing content into product- and sales-step channels for affiliates and rolling the platform out alongside tablets. The result has been faster meeting preparation, stronger message alignment across teams, improved marketing efficiency through content reuse and analytics, and new visibility into which assets drive sales performance.

BioMerieux

Garret Dalton

Global Head Digital Business