Case Study: Coca-Cola European Partners achieves a better buyer experience and increased sales efficiency with Showpad

Showpad Helps Coca-Cola European Partners Better its Buyer Experience for Prospects

Coca‑Cola European Partners’ Brussels office, serving Belgium and Luxembourg, needed to move beyond product familiarity and build emotional connections with grocery customers. Misaligned Sales and Marketing, scattered content and “rogue” decks meant salespeople spent less time with buyers and struggled to deliver consistent, value‑added messaging.

The company rolled out Showpad Content to organize materials, give Marketing visibility and enable mobile/offline delivery, tailored one‑pagers, short videos and an ROI calculator. Adopted across ~400 reps, the solution shortened presentations, improved consistency, increased selling time and strengthened buyer relationships—delivering measurable efficiency and a better prospect experience.

Coca-Cola

Gregory Capidis

Field Sales Enablement Manager