Case Study: Jacobs Douwe Egberts Professional achieves 71% print-cost reduction and 80% salesforce adoption with Showpad

With Showpad, JDE Professional helps strengthen trust among global customer base

Jacobs Douwe Egberts (JDE) Professional, a global maker of coffee, tea and coffee machines, needed to deliver tailored, market-specific buying experiences that proved a “perfect fit” for each customer. The sales team was hampered by paper-based collateral that became obsolete, was hard to distribute, and couldn’t support mobile, localized messaging or tracking across long sales cycles.

JDE partnered with Showpad to centralize digital content, build interactive template-based Experiences (including AR), and add analytics and easy-to-use mobile tools. The platform drove fast adoption—80% of the salesforce were daily users in year one—cut print costs 71% in the first year and a further 54% in the second, and gave salespeople the ability to send targeted content and track buyer engagement.

Jacobs Douwe Egberts Professional

Bob De Rydt

Marketing Manager for Professional Solutions