Case Study: Aurora Group achieves increased active selling time with Showpad

Showpad helps Aurora’s international sales team increase active selling time

Aurora, founded in 1999, is an international, vertically integrated LED lighting company (Aurora and Enlite) serving residential, hospitality, retail, commercial and industrial markets with over $1B in sales. To support its global sales force the company faced content and enablement challenges: sales reps and partners lacked up-to-date materials and price lists, accessing and managing a growing multilingual asset portfolio was slow and costly, print waste and trade‑show logistics were burdensome, and securely distributing sensitive information was difficult.

Aurora implemented Showpad, equipping teams with Showpad-enabled tablets, custom content profiles and centralized control, which led to rapid adoption. The result: increased active selling time and mobility for international reps, major reductions in print costs and paper waste, improved content availability and security, better trade-show performance, and actionable usage and lead data that integrates with CRM systems.

Aurora Group