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Visit WebsiteHow Adevinta decreased marketing campaign costs by 200% with standardized, real-time customer data
Adevinta
Aingeru Duarte
Head of Digital Intelligence
Segment
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.
Case Studies
Showing 119 Segment Customer Success Stories
Agorapulse boosts productivity and optimizes its tech stack with Segment
AgoraPulse
David Martins
Data Scientist
Agrando increases accessibility to trusted data by 350% across the business to drive personalized experiences to customers
Agrando
Thomas Schmidt
Head of Data Science
How Allergan Aesthetics relaunched its Allē loyalty program and generated $400 million
Allergan
Christine Li
Director of Marketing Technology
Amaysim, an Optus company, uses Twilio Segment to optimize campaign performance and reduce customer churn by AUD $7.3M
amaysim
Karin Kalda
Senior Marketing Technology Manager
AMBOSS uses Segment to create a single source of truth for customer data and optimize its custom attribution model
AMBOSS
Elmar Weber
Chief Technology Officer
How AppDynamics used Twilio Segment to achieve 100% product usage telemetry
AppDynamics
Animesh Dalakoti
Senior Product Manager
How Arduino built privacy-first, personalized experiences for B2B and B2C customers using Twilio Segment and CustomerAI
Arduino
Alice Luzzi
Digital Marketing Specialist
How AB InBev got 2M small businesses buzzing through a next generation B2B platform
BEES
Jason Lambert
SVP Product
How AB InBev got 2M businesses buzzing through a next generation B2B platform with Twilio Segment
BEES
Jason Lambert
SVP Product
Better attribution boosts topline growth and increases ROAS 117% for Big Red Group
Big Red Group
Michael Mironowicz
Affiliate Manager
How Bolt uses Segment to build an agile tech stack
Bolt
Yev Baluyeva
Lifecycle Marketing Manager
Bonobos increased customer purchases by optimizing Facebook ads with Segment
Bonobos
Micky Onvural
Co-President
How Breather used Twilio Segment to increase Return on Ad Spend
Breather
Simon Trudeau
Digital Analytics Director
How BugHerd used Twilio Segment to focus on the product that drives the most value to the business
BugHerd
Chanie Hyde
Head of Marketing
How BuildFire increased MQLs 46% by using Segment and Proof Experiences
Buildfire
How Camping World built deeper relationships with their most valuable RV customers and increased sales leads by 35%
Camping World
Brad Greene
Senior Director of Marketing Technology
Cazoo uses Segment to build a reliable, performant, and compliant tech stack to fast-track launch
Cazoo
Piers Stobbs
Chief Data Officer
Chopra Global builds data-driven products and maximizes resources with Segment
Chopra Global
Josh Wexler
Chief Product Officer
Chopra Global launches new data-driven mobile app and maximizes resources with Twilio Segment
Chopra Global
Josh Wexler
Chief Product Officer
CleanChoice Energy uses Segment to help consumers access 100% clean renewable energy
CleanChoice Energy
Anthony Hoang
Chief Technology Officer
ClearScore replaced a home-grown platform with Twilio Segment's customer data platform
ClearScore
Klaus Thorup
Chief Technology Officer
Consulting.com uses Personas to make Facebook advertising more effective
Consulting.com
Nick Fisher
Director of Marketing
Contentful Uses Segment to Optimize Marketing Performance and Product Design
Contentful
Sascha Konietzke
Co-Founder and CEO
Protocols creates clean, reliable data that Creative Market can trust
Creative Market
Akshay Singh
Growth and Product Analyst
How CrossFit communicates directly with customers to expand their community base
CrossFit
Jay Meyering
CrossFit
Crypto.com helps customers accelerate the world’s transition to cryptocurrency with Twilio and Segment
Crypto.com
Matthew Chan
Chief Technology Officer
Curology uses Personas to deliver personalized ad experiences
Curology
Fabian Seelbach
SVP Marketing
How D2iQ measures and optimizes its support teams
D2iQ
Graham Murphy
Head of Customer Operations
How Daily Harvest is using Twilio Segment to stay data-driven and capital-efficient
Daily Harvest
James Riso
VP of Insights and Analytics
Deepnote uses Twilio Segment to build a world-class customer data infrastructure and develop a deep understanding of its customers
Deepnote
Robert Lacok
Product Manager
Using real-time analytics to help nurses provide better care journeys
Dialogue
Jacob Frackson
Data Scientist
How Dialpad uses Twilio Segment to create personalized solutions and solve self-service onboarding challenges
Dialpad
Andrew Gai
Senior Director of Growth Marketing
DigitalOcean used Twilio Segment to answer complex questions about its marketing performance and content to drive better decision making
DigitalOcean
Andy Hattemer
User Acquisition Manager
DigitalOcean uses Personas to drive ad and email conversions
DigitalOcean
Sam Coren
User Acquisition Manager
How Domino’s decreased cost per acquisition (CPA) by 65% with Twilio Segment
Domino’s
Christian Rocha Castillo
Deputy Director Ecommerce/Digital Media
How Earnest used Twilio Segment, Amazon Redshift, and Looker to achieve 10X loan volume through affiliate marketing
Earnest
Goutham Valeti
Head of Analytics
How edX modernizes its tech stack with Twilio Segment to easily and quickly access metrics for product, marketing, and business analytics needs
EdX
Olga Stroilova
Analytics and Research
How Endeavor used Twilio Segment to scale its data infrastructure and drive digital transformation across its expansive portfolio of brands
Endeavor
Saad Zaheer
V.P., Data Science and Engineering
How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app
Fender
Claire Armstrong
Director of Digital Product Management
How FOX generates 376% more visitors with personalized content
FOX
Daryl Bowden
Senior Vice Prsident of Technology
How FOX generated 376% more mobile app visitors with personalized content
FOX
Daryl Bowden
Executive Vice President of Technology
How Frame.io used Twilio Segment Personas to reduce the time to resolve customer support tickets by 80%
Frame.io
Kyle Gesuelli
Head of Growth
How Funda unlocks its advertising revenue with Twilio Segment Personas
Funda
Ruben Scholten
Data Analytics
How Glossier built a personal relationship with their customers across every touchpoint
Glossier
Bryan Mahoney
Chief Technology Officer
How Good Eggs uses Twilio Segment & Snowflake to boost operational efficiencies and improve shopper experience
Good Eggs
Bob Zoller
Founding Engineer
Gorgias automates Hubspot with Segment
Gorgias
Axelle Heems
Growth Operations
How Halp used Twilio Segment to improve user activation and engagement with a new onboarding flow
Halp
Fletcher Richman
Chief Executive Officer and Co-founder
How heycar redefines the customer experience with Segment and Mixpanel
Heycar
Francis Tuason
Head of Business Intelligence
How Hotjar used Segment to build a culture of clean data
Hotjar
Andrew Michael
Head of Business Intelligence
Reducing a 40% drag on your business how Houseparty experiments
Houseparty
Jeff Needles
Houseparty
How IBM standardizes data across its cloud platform with Segment
IBM Belgium
Nic Sauriol
Software Development Leader
Unify your customer data with Segment and IBM Db2 Warehouse on Cloud
IBM Belgium
Miran Badzak
Product Manager
How Imperfect Foods built a culture of experimentation and increased customer retention
Imperfect Foods
Patti Chan
VP of Product
How Instacart used data to improve the grocery delivery experience with Twilio Segment
Instacart
Fareed Mosavat
Senior Growth PM
How Integra Beauty boosted its most popular brand’s VIP rewards program with Twilio Segment
Integra Beauty
Invision Designs Predictive Models Using Segment Warehouses
InVision
Kai Rikhye
Analytics Lead
How Jaimy reduced customer acquisition costs (CAC) and churn by 25% with Twilio Segment
Jaimy
Damien Querbes
Head of Marketing
How Jersey Mike's drove 2x mobile app orders with personalized messages on users preferred channels
Jersey Mike's
Kelly McGee
Director of Digital Marketing
How Jumbo Interactive built a scalable customer data pipeline with Twilio Segment
Jumbo Interactive
Patrick Gordon
Principle Product Manager
Landbot uses Segment to unlock its customer data and put the customer at the heart of its operations
Landbot.io
Arnau Tibau Puig
Head of Data
How Leadfeeder delivers a personalized customer journey while saving resources
Leadfeeder
Kosti Lepojärvi
Product Manager
How Meredith Corporation unified customer data analytics across its more than 30 brands with Twilio Segment
Meredith
Grace Preyapongpisan
Vice President, Business Intelligence
How MongoDB gave developers timely product information and increased revenue
MongoDB
Ale Dimitriu
Senior Marketing Operations Manager
How MYOB increased conversion rates by 54%
MYOB
Jay Nawaz
Head of Product & Platforms
How New Relic uses Segment to power its growth marketing technologies
New Relic
Niels Fogt
Director of Lifecycle Marketing
How Nomasei increased revenue per customer by 3x, whilst decreasing customer acquisition costs (CAC) by 5x
Nomasei
M'Hamed Larbi
Head of Growth
How Norrøna built a recommendation engine that increased conversions by 50%
Norrøna
Thomas Gariel
Product Manager
How real estate platform Orchard used personalized offers and services, to reactivate 10% more customers
Orchard
Taylor Cronk
Customer Relationship Management Lead
How Outschool saves 3,000 engineering hours annually and delivers more relevant experiences with Segment
Outschool
Erwin Alberto
Engineering Manager
How Packhelp used Twilio Segment to improve data quality and governance
Packhelp
Patryk Kabaj
Co-Founder
How PagerDuty used Twilio Segment to personalize user onboarding and increase mobile app downloads
PagerDuty
Hailey Hickman
Program Manager
How Parabol used Twilio Segment to provide investors with customer insights and analysis to raise funds
Parabol
Jordan Husney
Chief Executive Officer, Co-founder
How Peerspace doubled signups by personalizing landing pages with Segment and Mutiny
Peerspace
Arndt Voges
Head of Growth
How Pomelo delivers one-to-one recommendations at scale with Twilio Segment and Amazon Personalize
Pomelo Fashion
Adam Kirk
AVP, Product Management
Product Hunt Uses Segment to Make Data-Driven Redesign Decisions
Product Hunt
Mike Coutermarsh
Software Engineer, Product Hunt
How Proposify increased sales pipeline by 152% with Segment
Proposify
Max Werner
Marketing Operations and Analytics Specialist
Prosper reduces analytics installation from months to minutes
Prosper
Elan Amir
Chief Product Officer
How Quartz Media is preparing to thrive in a world without 3rd-party cookies while respecting customer privacy
Quartz
Daniel Alvarez
Chief Product Officer
How Retool saves thousands of hours and improves the user journey with Segment
Retool
Jane Kelly
Head of Growth
Ritual creates optimal user journeys based on customer behavior with Twilio Segment Personas
Ritual
Laura Brodie
Director of Customer Lifecycle and Growth
How Rokfin uses Data Lakes to unlock new customer journey insights to power advanced dashboards
Rokfin
Casey Kent
Lead Infrastructure Engineer
Rugs.com unified the customer journey to achieve 400% revenue growth with Segment
Rugs.com
Grayson Bagwell
Director of Business Development and E-Commerce
RunKeeper Steps Up App Performance with Segment
RunKeeper
Goss Nuzzo-Jones
Senior Software Engineer
Schnucks increased personalized campaigns 200% with Segment
Schnucks
Ann Ehnert
Manager of CRM & Loyalty Marketing
ScoutMyTrip uses Visual Tagger to instantly gather data for critical product decisions
ScoutMyTrip
Neeraj Sinha
Chief Technology Officer
How Shift increased marketing campaign performance and created long-term relationships with its customers with Twilio Segment and Iterable
Shift Technologies
Eva Wei
Growth and Analytics Lead
How Skilling uses Twilio Segment to deliver more personalized experiences to increase customer retention
Skilling
Andrew Haigh
Chief Technical Officer
How Slice encourages customers to reorder from their favorite pizza shops
Slice
Anders Cassidy
Senior Director of Data Engineering
How Smartcar used Twilio Segment to unlock customer insights and overhaul its onboarding experience
Smartcar
Sanketh Katta
Chief Technology Officer & Co-Founder
SmarttBot connects data and customizes its product with Segment
SmarttBot
Gustavo Barros
Product Analyst
How SpotHero used Twilio Segment to unlock user insights and drive more personalized communications
SpotHero
Kate Owens
Senior Business Intelligence Manager
How StackCommerce made paid ad attribution more accurate with Segment
StackCommerce
Juan Carlos
Senior Product Manager
How Stylepit increased ROAS by 70% without the cookie
Stylepit
Martin Brummerstedt
Data Scientist & Digital Project Manager
How Suzy built data connections across its B2B and B2C businesses with Twilio Segment and increased customer loyalty
Suzy
Kevin Gammariello
VP of Product Analytics and Engagement
How Taxfix created a single source of truth for customer data
Taxfix
Ilya Kozlov
VP of Engineering
How Univision launched their new streaming service in three months using Twilio Segment’s customer data platform
Telivision Univision
Jay Iyer
Vice President, Data Engineering
How The Motley Fool uses Personas to optimize return on ad spend
The Motley Fool
Nate Wallingsford
Head of US Marketing Operations and Optimization
The Vintage Bar achieves 6x growth with a futureproof tech stack and constant experimentation
The Vintage Bar
Nikolaj Toxværd
Chief Marketing Officer
How Tillster delivered 3X repurchase rates with a personalized loyalty campaign
Tillster
Farzana Noorzay
VP of Analytics, Data Science and Data Products
How Toggle® speeds into new markets with connected data and tools
Toggle
Todd Wright
Sr. Technologist
How Trade Me used Segment CDP and CustomerAI Predictions to improve campaign performance by 20%
Trade Me
Vaibhav Miskeen
Senior Analyst of Customer Data & Martech
How Tradesy turned browsers into buyers with more customer insights
Tradesy
Geoff Apps
CTO
How TravelPerk breaks down data silos with Segment
TravelPerk
Benjamin Magnan
Senior Product Owner
How TravelPerk is redefining customer care with Twilio
TravelPerk
Roger Torrents
Head of Data Operations
How Segment helps Trunk Club deliver Personal Style
Trunk Club
Jason Block
Senior Front-End Develope
How Trustpilot Analyzes the Entire Customer Experience
Trustpilot
Ole Dallerup
Vice President of Engineering
How Typeform used Twilio Segment Protocols to enforce its overall data governance strategy and ensure trusted customer data across the business
Typeform
Colin Furlong
Business Intelligence Analyst
How UP Entertainment optimized email campaign engagement and decreased churn with Twilio Segment
UP Entertainment
Dre Barnes
Sr. Director of Innovation and Technology
Upsolve - Customer Case Study
Upsolve
Mark Hansen
Co-Founder
How Veo Technologies gain a deeper understanding of its customers and deliver more personalized experiences
Veo Technologies
Bjarke Wheatley Enkelund
Data Analyst
Veronica Beard builds omnichannel experiences and decreases CAC by 20% with Segment
Veronica Beard
Maxime Lagresle
eCommerce Analytics Manager
How Vervoe decreased its customer acquisition costs by 25% using more personalized ads
Vervoe
Nicole Bowes
Head of Product
How Vista delivers personalized experiences and runs 9x more experimentation with Twilio Segment
Vista
Lukas Vermeer
Director of Experimentation
Volleyball World uses Segment to build relationships with 800 million fans and grow the world’s fourth largest sport
Volleyball World
Motasem El Bawab
Head of Digital
How VWO used product analytics to increase new feature adoption and reduce churn
VWO
Rahul Jain
Product Manager
How the Knot Worldwide used Twilio Segment to create a more data-driven culture around product updates
XO Group Inc.
Jon Hawkins
Director of Analytics and SEO
How Yesware used Twilio Segment and Amplitude to retain customers and decrease support tickets
Yesware
Inessa Lurye
VP of Product Management
How ZALORA increased experimentation velocity and doubled its conversion rates with Twilio Segment
ZALORA
May Chin
Principal Product Manager
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