Segment B2B Case Studies & Customer Successes

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Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

Case Studies

Showing 117 Segment Customer Success Stories

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How Adevinta decreased marketing campaign costs by 200% with standardized, real-time customer data

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Agorapulse boosts productivity and optimizes its tech stack with Twilio Segment

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Agrando achieves 350% increase in access to trusted customer data to power personalized experiences with Segment

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Allergan achieves $400M+ in direct-to-consumer sales by relaunching its Allé loyalty program with Segment

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Amaysim, an Optus company, uses Twilio Segment to optimize campaign performance and reduce customer churn by AUD $7.3M

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AMBOSS achieves a single source of truth and optimized marketing attribution with Twilio Segment

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AppDynamics achieves unified product telemetry and actionable user insights with Segment

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How Arduino built privacy-first, personalized experiences for B2B and B2C customers using Twilio Segment and CustomerAI

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How AB InBev got 2M small businesses buzzing through a next generation B2B platform

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How AB InBev got 2M businesses buzzing through a next generation B2B platform with Twilio Segment

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Big Red Group achieves 117% ROAS increase and full‑funnel attribution with Twilio Segment

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Bolt achieves a flexible, efficient tech stack and faster integrations with Twilio Segment

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Bonobos achieves 3X offline purchases and 2X ROAS with Segment

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Breather achieves higher ad ROI and faster campaign insights with Segment

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BugHerd avoids fatal product decisions and refocuses on its core product with Segment

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BuildFire achieves 46% more MQLs with Segment (using Proof Experiences)

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How Camping World built deeper relationships with their most valuable RV customers and increased sales leads by 35%

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Cazoo achieves a rapid market launch and a compliant, high-performing customer data stack with Twilio Segment

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Chopra Global achieves data-driven products and maximized resources with Segment

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Chopra Global launches new data-driven mobile app and maximizes resources with Twilio Segment

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CleanChoice Energy achieves a 90% reduction in engineering time and faster access to 100% clean energy with Segment

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ClearScore achieves 3x cost savings and real-time customer insights with Segment

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Consulting.com boosts Facebook ad performance 10% and drives $650K revenue with Segment Personas

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Contentful achieves optimized marketing performance and product design with Segment

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Creative Market reduces data-issue detection time by 93% with Segment Protocols

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How CrossFit communicates directly with customers to expand their community base

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Crypto.com helps customers accelerate the world’s transition to cryptocurrency with Twilio and Segment

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Curology increases campaign performance 20% and cuts ad spend 10% with Segment's Personas

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D2iQ measures and optimizes support to tie interactions to revenue with Segment

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Daily Harvest achieves one-to-one customer relationships at scale with Segment

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Deepnote uses Twilio Segment to build a world-class customer data infrastructure and develop a deep understanding of its customers

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Dialogue achieves real-time staffing, faster support, and 30% higher caregiver app adoption with Segment

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How Dialpad uses Twilio Segment to create personalized solutions and solve self-service onboarding challenges

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DigitalOcean achieves unified customer insights and faster, lower-cost marketing with Segment

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DigitalOcean achieves 5x faster campaign testing and 33% lower cost per conversion with Segment Personas

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How Domino’s decreased cost per acquisition (CPA) by 65% with Twilio Segment

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How Earnest used Twilio Segment, Amazon Redshift, and Looker to achieve 10X loan volume through affiliate marketing

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edX achieves faster, unified analytics and lower engineering overhead with Segment

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How Endeavor used Twilio Segment to scale its data infrastructure and drive digital transformation across its expansive portfolio of brands

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How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app

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How FOX generates 376% more visitors with personalized content

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How FOX generated 376% more mobile app visitors with personalized content

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Frame.io achieves 80% faster support ticket resolution with Segment Personas

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How Funda unlocks its advertising revenue with Twilio Segment Personas

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Glossier achieves unified cross-domain customer insights with Segment

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Good Eggs achieves operational efficiency and personalized shopping with Segment

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Gorgias achieves a 174% increase in sales with Segment by automating HubSpot

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Halp achieves 4x higher activation and faster onboarding with Segment

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How heycar redefines the customer experience with Segment and Mixpanel

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Hotjar achieves clean, trusted data and a culture of experimentation with Segment

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Houseparty cuts a 40% growth drag and boosts invites up to 64% with Segment

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IBM Belgium achieves 70% revenue growth with Segment by standardizing customer data

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Imperfect Foods achieves 21% higher customer retention and builds a culture of experimentation with Segment

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Instacart streamlines ordering and boosts shopper productivity with Segment

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How Integra Beauty boosted its most popular brand’s VIP rewards program with Twilio Segment

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Jaimy cuts CAC and churn by 25% with Segment

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Jersey Mike's doubles mobile app orders and boosts app revenue with Segment

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Jumbo Interactive boosts B2C conversions by 3% with Segment (and FullStory for UX insights)

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Landbot.io boosts customer data accessibility 80% and accelerates integrations with Twilio Segment

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Leadfeeder achieves 4.5x cost savings and eliminates pipeline development time with Segment

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Meredith achieves unified, enterprise-wide customer analytics with Segment

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How MongoDB gave developers timely product information and increased revenue

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MYOB achieves 54% increase in trial conversion rates with Segment

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New Relic achieves faster, smarter growth marketing with Segment

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How Nomasei increased revenue per customer by 3x, whilst decreasing customer acquisition costs (CAC) by 5x

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Norrøna achieves 50% higher conversions with Segment

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How real estate platform Orchard used personalized offers and services, to reactivate 10% more customers

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Outschool saves 3,000 engineering hours and personalizes user experiences with Twilio Segment

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Packhelp achieves better data quality and faster integrations with Segment

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PagerDuty achieves scalable, personalized onboarding and a 178% increase in mobile downloads with Segment

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Parabol achieves investor-ready transparency and rapid user growth with Segment

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Peerspace doubles signups with Segment-powered personalized landing pages

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How Pomelo delivers one-to-one recommendations at scale with Twilio Segment and Amazon Personalize

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Product Hunt achieves faster, data-driven redesigns and cross-team autonomy with Segment

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Proposify increases sales pipeline 152% and sales velocity 312% with Segment

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Prosper cuts analytics installation from months to minutes with Segment

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How Quartz Media is preparing to thrive in a world without 3rd-party cookies while respecting customer privacy

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Retool achieves 1,000+ engineering hours saved and 5× higher email click-throughs with Twilio Segment

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Ritual creates optimal user journeys based on customer behavior with Twilio Segment Personas

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Rokfin achieves 20% higher customer dashboard engagement and 60% lower data storage costs with Segment

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Rugs.com achieves 400% YoY revenue growth by unifying customer data with Twilio Segment

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RunKeeper achieves improved Breeze app performance, increased retention, and reduced battery drain with Segment

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Schnucks achieves a 200% increase in personalized campaigns with Twilio Segment

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ScoutMyTrip achieves rapid codeless data collection and pricing-page optimization with Segment's Visual Tagger

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Shift Technologies achieves 50% higher open rates and 2x lift in click-through rates with Segment

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How Skilling uses Twilio Segment to deliver more personalized experiences to increase customer retention

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Slice doubles order volume and slashes support headcount with Twilio Segment

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Smartcar achieves 22% increase in developer app conversions and streamlined user authorization with Segment

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SmarttBot captures 20% of 2020 annual revenue in one week with Twilio Segment

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SpotHero achieves higher conversions and organization-wide data alignment with Segment

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StackCommerce achieves more accurate paid-ad attribution and automated partner reporting with Segment

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Stylepit achieves 70% increase in Return on Ad Spend without cookies with Twilio Segment

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How Suzy built data connections across its B2B and B2C businesses with Twilio Segment and increased customer loyalty

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Taxfix creates a single source of truth for customer data with Segment

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How Univision launched their new streaming service in three months using Twilio Segment’s customer data platform

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The Motley Fool lowers cost per acquisition and optimizes ad spend with Segment Personas

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The Vintage Bar achieves 6x inventory growth and up to 34% higher order conversions with Segment

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How Tillster delivered 3X repurchase rates with a personalized loyalty campaign

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How Toggle® speeds into new markets with connected data and tools

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How Trade Me used Segment CDP and CustomerAI Predictions to improve campaign performance by 20%

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Tradesy achieves fine-grained customer insights and saves 6+ months of engineering time with Segment

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TravelPerk achieves unified data and faster integrations with Segment

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How TravelPerk is redefining customer care with Twilio

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Trunk Club achieves faster, data-driven personalized styling with Segment

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Trustpilot achieves unified customer data and faster insights with Segment

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Typeform achieves trusted, standardized customer data to fuel growth with Segment Protocols

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UP Entertainment reduces churn and boosts campaign engagement with Segment

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Upsolve - Customer Case Study

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How Veo Technologies gain a deeper understanding of its customers and deliver more personalized experiences

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Veronica Beard achieves 20% reduction in Customer Acquisition Cost and omnichannel experiences with Twilio Segment

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How Vervoe decreased its customer acquisition costs by 25% using more personalized ads

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How Vista delivers personalized experiences and runs 9x more experimentation with Twilio Segment

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Volleyball World achieves 400% revenue growth and 50% reduction in CPA with Twilio Segment

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How VWO used product analytics to increase new feature adoption and reduce churn

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XO Group Inc. achieves data-driven personalization and higher conversions with Segment

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Yesware achieves a 22% reduction in support tickets and delights users with Segment

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How ZALORA increased experimentation velocity and doubled its conversion rates with Twilio Segment

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