Segment B2B Case Studies & Customer Successes

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Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

Case Studies

Showing 128 Segment Customer Success Stories

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Adevinta increases ROI by 12% with Segment

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Agorapulse boosts productivity and optimizes its tech stack with Twilio Segment

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Agrando achieves 350% increase in access to trusted customer data to power personalized experiences with Segment

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Allergan achieves $400M+ in direct-to-consumer sales by relaunching its Allé loyalty program with Segment

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amaysim achieves a unified customer view and reduces churn with Segment

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AMBOSS achieves a single source of truth and optimized marketing attribution with Twilio Segment

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AppDynamics achieves unified product telemetry and actionable user insights with Segment

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How Arduino built privacy-first, personalized experiences for B2B and B2C customers using Twilio Segment and AI Predictions

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Asana unifies customer data and teams using Twilio Segment

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How AB InBev got 2M small businesses buzzing through a next generation B2B platform

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BEES achieves faster digital growth and personalized B2B ordering with Twilio Segment

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Big Red Group achieves 117% ROAS increase and full‑funnel attribution with Twilio Segment

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Bolt achieves a flexible, efficient tech stack and faster integrations with Twilio Segment

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Bonobos achieves 3X offline purchases and 2X ROAS with Segment

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Breather achieves higher ad ROI and faster campaign insights with Segment

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BugHerd avoids fatal product decisions and refocuses on its core product with Segment

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BuildFire achieves 46% more MQLs with Segment (using Proof Experiences)

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Camping World achieves deeper customer relationships and higher conversions with Segment

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Cazoo achieves a rapid market launch and a compliant, high-performing customer data stack with Twilio Segment

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Chopra Global achieves data-driven products and maximized resources with Segment

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Chopra Global launches a data-driven mobile app and maximizes resources with Segment

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CleanChoice Energy achieves a 90% reduction in engineering time and faster access to 100% clean energy with Segment

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ClearScore achieves 3x cost savings and real-time customer insights with Segment

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Consulting.com boosts Facebook ad performance 10% and drives $650K revenue with Segment Personas

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Contentful achieves optimized marketing performance and product design with Segment

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Creative Market reduces data-issue detection time by 93% with Segment Protocols

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Twilio and Creditas data that drives successful financial journeys

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CrossFit achieves more efficient, personalized customer engagement with Twilio Segment

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Crypto.com achieves a 900% forecasted increase in user base with Segment

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Curology increases campaign performance 20% and cuts ad spend 10% with Segment's Personas

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D2iQ measures and optimizes support to tie interactions to revenue with Segment

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Daily Harvest achieves one-to-one customer relationships at scale with Segment

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Deepnote achieves a world-class customer data infrastructure with Twilio Segment

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Dialogue achieves real-time staffing, faster support, and 30% higher caregiver app adoption with Segment

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How Dialpad uses Twilio Segment to create personalized solutions and solve self-service onboarding challenges

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DigitalOcean achieves unified customer insights and faster, lower-cost marketing with Segment

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DigitalOcean achieves 5x faster campaign testing and 33% lower cost per conversion with Segment Personas

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Domino’s achieves a 65% decrease in customer acquisition cost with Segment

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Earnest achieves 10x loan volume growth with Segment

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edX achieves faster, unified analytics and lower engineering overhead with Segment

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Endeavor achieves scalable data infrastructure and digital transformation with Segment

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Fender achieves higher customer engagement and lifetime value with Segment

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Crypto exchange, Flipster, doubles conversion rates with Twilio Segment

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FOX achieves better customer insights with Segment

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FOX achieves 376% more mobile app visitors with Segment

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Frame.io achieves 80% faster support ticket resolution with Segment Personas

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Funda increases advertising revenue with Segment

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Glossier achieves unified cross-domain customer insights with Segment

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Good Eggs achieves operational efficiency and personalized shopping with Segment

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Gorgias achieves a 174% increase in sales with Segment by automating HubSpot

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Halp achieves 4x higher activation and faster onboarding with Segment

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heycar achieves faster product launches and 1,000+ engineering hours saved with Segment

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Hotjar achieves clean, trusted data and a culture of experimentation with Segment

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Houseparty cuts a 40% growth drag and boosts invites up to 64% with Segment

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IBM Belgium achieves 70% revenue growth with Segment by standardizing customer data

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Imperfect Foods achieves 21% higher customer retention and builds a culture of experimentation with Segment

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Instacart streamlines ordering and boosts shopper productivity with Segment

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Integra Beauty boosts VIP Rewards Program engagement with Segment

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Jaimy cuts CAC and churn by 25% with Segment

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Jersey Mike's doubles mobile app orders and boosts app revenue with Segment

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Jumbo Interactive boosts B2C conversions by 3% with Segment (and FullStory for UX insights)

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Landbot.io boosts customer data accessibility 80% and accelerates integrations with Twilio Segment

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Leadfeeder achieves 4.5x cost savings and eliminates pipeline development time with Segment

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Meredith achieves unified, enterprise-wide customer analytics with Segment

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MongoDB increases developer registration rates and revenue with Segment

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MYOB achieves 54% increase in trial conversion rates with Segment

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New Relic achieves faster, smarter growth marketing with Segment

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How Nexo optimized data collection with VertoDigital and Twilio Segment, saving $125k and boosting performance by 100%

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Nomasei achieves 3x revenue per customer and 5x lower CAC with Segment

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Norrøna achieves 50% higher conversions with Segment

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OhMD and Twilio Empathetic AI-powered patient communication at scale

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Orchard achieves 10% more customer reactivation with Twilio Segment

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Outschool saves 3,000 engineering hours and personalizes user experiences with Twilio Segment

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Packhelp achieves better data quality and faster integrations with Segment

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PagerDuty achieves scalable, personalized onboarding and a 178% increase in mobile downloads with Segment

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Parabol achieves investor-ready transparency and rapid user growth with Segment

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Peerspace doubles signups with Segment-powered personalized landing pages

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PharmaPets enhances customer loyalty and increases revenue with personalised engagement

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How Pomelo delivers one-to-one recommendations at scale with Twilio Segment and Amazon Personalize

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Product Hunt achieves faster, data-driven redesigns and cross-team autonomy with Segment

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Proposify increases sales pipeline 152% and sales velocity 312% with Segment

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Prosper cuts analytics installation from months to minutes with Segment

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How Pura personalizes home fragrance experiences with Twilio Segment

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Quartz achieves privacy-first, personalized experiences with Twilio Segment

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Retool achieves 1,000+ engineering hours saved and 5× higher email click-throughs with Twilio Segment

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Ritual creates optimal customer journeys with Segment

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Rocket Mortgage relaunches the American dream of homeownership

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Rokfin achieves 20% higher customer dashboard engagement and 60% lower data storage costs with Segment

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Rugs.com achieves 400% YoY revenue growth by unifying customer data with Twilio Segment

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RunKeeper achieves improved Breeze app performance, increased retention, and reduced battery drain with Segment

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Schnucks achieves a 200% increase in personalized campaigns with Twilio Segment

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ScoutMyTrip achieves rapid codeless data collection and pricing-page optimization with Segment's Visual Tagger

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Shift Technologies achieves 50% higher open rates and 2x lift in click-through rates with Segment

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Skilling achieves more personalized customer experiences and higher retention with Segment

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Slice doubles order volume and slashes support headcount with Twilio Segment

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Smartcar achieves 22% increase in developer app conversions and streamlined user authorization with Segment

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SmarttBot captures 20% of 2020 annual revenue in one week with Twilio Segment

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Smava’s journey to trusted, data-driven customer engagement with Twilio

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SpotHero achieves higher conversions and organization-wide data alignment with Segment

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StackCommerce achieves more accurate paid-ad attribution and automated partner reporting with Segment

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Stylepit achieves 70% increase in Return on Ad Spend without cookies with Twilio Segment

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Suzy achieves stronger customer loyalty and retention with Segment

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Taxfix creates a single source of truth for customer data with Segment

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How Univision launched their new streaming service in three months using Twilio Segment’s customer data platform

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The Motley Fool lowers cost per acquisition and optimizes ad spend with Segment Personas

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How The RealReal personalizes customer journeys

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The Vintage Bar achieves 6x inventory growth and up to 34% higher order conversions with Segment

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Tillster achieves 3X repurchase rates with Segment

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Toggle achieves faster market expansion and personalized customer experiences with Segment

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How Trade Me used Segment CDP and AI Predictions to improve campaign performance by 20%

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Tradesy achieves fine-grained customer insights and saves 6+ months of engineering time with Segment

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TravelPerk achieves unified data and faster integrations with Segment

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How TravelPerk is redefining customer care with Twilio

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Trunk Club achieves faster, data-driven personalized styling with Segment

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Trustpilot achieves unified customer data and faster insights with Segment

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Typeform achieves trusted, standardized customer data to fuel growth with Segment Protocols

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UP Entertainment reduces churn and boosts campaign engagement with Segment

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Upsolve measures the impact of 95,000 landing pages with Segment

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Veo Technologies achieves more personalized customer experiences and higher renewals with Segment

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Veronica Beard achieves 20% reduction in Customer Acquisition Cost and omnichannel experiences with Twilio Segment

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Vervoe achieves 25% lower customer acquisition costs with Twilio Segment

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Vista achieves personalized customer experiences and 9x more experimentation with Segment

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Volleyball World achieves 400% revenue growth and 50% reduction in CPA with Twilio Segment

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VWO achieves higher feature adoption and reduced churn with Segment

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XO Group Inc. achieves data-driven personalization and higher conversions with Segment

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Yesware achieves a 22% reduction in support tickets and delights users with Segment

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ZALORA doubles conversion rates with Segment

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Zebrands Boosting the customer experience to improve people's lives

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