Case Study: Schnucks achieves a 200% increase in personalized campaigns with Twilio Segment

Schnucks increased personalized campaigns 200% with Segment

Schnucks, a St. Louis–based grocery chain, faced rising demand for digital shopping but struggled to deliver personalized experiences because customer data lived in siloed systems. Teams relied on manual batch-and-blast processes, lengthy campaign lead times, and separate databases for email, loyalty, transactions, web and app activity, which made understanding the full customer journey and scaling personalization difficult.

Working with WWT, Schnucks implemented Twilio Segment as a centralized customer data platform to unify POS, web and app data and feed clean, standardized profiles to tools like Iterable, Amplitude and BigQuery. That shift replaced manual audience pulls with automated, behavior-triggered campaigns and real-time personalization—resulting in a 200% increase in personalized campaigns, saving teams roughly 3+ hours per week on audience work, unifying cross-functional teams, and positioning Schnucks to scale its digital and e-commerce efforts.

Schnucks

Ann Ehnert

Manager of CRM & Loyalty Marketing