Case Study: Ritual creates optimal customer journeys with Segment

Ritual creates optimal user journeys based on customer behavior with Twilio Segment Personas

Ritual, a health-and-wellness consumer brand, struggled to turn the customer data it was collecting into meaningful business value. With limited resources, the company lacked advanced experimentation and personalization capabilities, which made it difficult to create the most effective customer journeys. Segment was used as Ritual’s customer data platform to help address this challenge.

With Segment, Ritual built a stronger data foundation, improved measurement, and began rapid experimentation to personalize experiences across the customer lifecycle. By sending Segment data into tools like Iterable, Ritual created tailored email journeys for prenatal subscribers and used its new bundling feature to drive more subscriptions. As a result, Ritual was able to continuously optimize engagement, better identify customer needs, and create more loyal customers through more relevant experiences.

Ritual

Laura Brodie

Director of Customer Lifecycle and Growth