Case Study: BEES achieves faster digital growth and personalized B2B ordering with Twilio Segment

How AB InBev got 2M businesses buzzing through a next generation B2B platform with Twilio Segment

AB InBev’s BEES platform was created to help millions of small and medium-sized retail partners overcome the limits of traditional sales and better use digital tools. The B2B e-commerce platform needed a way to unify customer data and personalize experiences at scale, so BEES chose Segment as its customer data platform.

With Segment, BEES collected and unified more than 3 billion data points each month across web, mobile, logistics, inventory, and delivery systems, enabling personalized recommendations, real-time order updates, and better inventory management. The result was rapid global adoption across 12 countries, 1.8 million monthly active users, over 1.3 million orders per week, and $7.5 billion in GMV captured through the app.

BEES

Jason Lambert

SVP Product