Case Study: Creative Market reduces data-issue detection time by 93% with Segment Protocols

Protocols creates clean, reliable data that Creative Market can trust

Creative Market, a San Francisco–based online marketplace for community-generated design assets, struggled with recurring data quality problems that kept engineers fixing issues reactively instead of building features. Without a shared, up‑to‑date tracking spec, dirty data could sit in production for up to two weeks, invalidating A/B tests and forcing manual data cleanups or re‑runs of analyses.

By adopting Segment’s Protocols to create a centralized, enforceable Tracking Plan and automatically validate incoming events, Creative Market now blocks non‑conforming data and receives immediate alerts via a Data Validation Report. The change cut detection time for data issues by 93% (from ~2 weeks to 24 hours or less), sped QA, freed engineering teams to focus on product work, and enabled self‑serve analytics across teams.

Creative Market

Akshay Singh

Growth and Product Analyst