Case Study: FOX achieves 376% more mobile app visitors with Segment

How FOX generated 376% more mobile app visitors with personalized content

FOX, a leading media and entertainment company, needed a better way to deliver personalized digital experiences as audiences shifted from cable to streaming. Disconnected data across dozens of apps and tools made it hard to get a single view of users and slowed teams down, so FOX turned to Segment to unify customer data across its brands, including FOX, FX, and National Geographic.

Segment helped FOX standardize data, connect hundreds of integrations, and power real-time personalization across its digital properties. The impact was significant: FOX reported 75% less customer data QA labor, more than $1.2M in annual time savings, and 376% more visitors to FOX Sports “For You,” along with improved engagement on recommended content and the scale to support major events like the Super Bowl.

FOX

Daryl Bowden

Executive Vice President of Technology