Case Study: Agorapulse boosts productivity and optimizes its tech stack with Twilio Segment

Agorapulse boosts productivity and optimizes its tech stack with Segment

Agorapulse, a Paris-based SaaS company that helps businesses manage social media and serves over 35,000 users, was scaling rapidly and needed to avoid burnout while remaining cost-efficient. The company’s leadership charged its engineering team with modernizing the customer data pipeline so teams could access clean, consolidated data without engineers spending time on manual ETL work.

By adopting Twilio Segment (Connections and Functions), Agorapulse offloaded pipeline-building and sped up integrations, letting engineers focus on product development and advanced analytics. Segment reloaded four years of historical data to support a Redshift-to-BigQuery migration in weeks, and enabled six months of data to be trialed in Heap—resulting in higher productivity across teams, faster tech-stack evaluations, and more strategic allocation of engineering resources.

AgoraPulse

David Martins

Data Scientist