Case Study: Toggle achieves faster market expansion and personalized customer experiences with Segment

How Toggle® speeds into new markets with connected data and tools

Toggle, a Farmers Company, set out to reach modern consumers with simple, flexible, digital-first insurance offerings and to grow into new markets like renters and embedded insurance. To do that, the team needed a modern data foundation that could connect customer touchpoints, improve personalization, and help them move faster without heavy reliance on engineering. Segment’s Customer Data Platform was at the core of the stack.

Segment helped Toggle connect data across web, mobile, claims, payments, support, and marketing tools, while also adding data governance and audience capabilities for faster launches and more targeted campaigns. The results were strong: Toggle cut cost per acquisition by 64%, increased sales by 67%, reduced customer support tickets by 35%, and shortened time-to-value for new campaigns and product updates by 4x.

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Todd Wright

Sr. Technologist