Case Study: Daily Harvest achieves one-to-one customer relationships at scale with Segment

How Daily Harvest is using Twilio Segment to stay data-driven and capital-efficient

Daily Harvest, a fast‑growing direct‑to‑consumer food brand that delivers frozen, plant‑forward meals and snacks, built its business around rapid product innovation and a deeply customer‑centric model. As the company scaled it found its event and behavioral data scattered across Google Analytics, a data lake, and other systems, creating silos that limited visibility and prevented the one‑to‑one personalization they wanted.

Instead of building an in‑house events pipeline, Daily Harvest implemented Segment to centralize customer data, route it to any downstream tool, and make email and behavioral metrics easily queryable in the context of the full customer journey. The change let engineers focus on product work, enabled precise, scalable personalization and co‑creation with customers, and kept the company data‑driven and capital‑efficient while strengthening individual customer relationships.

Daily Harvest

James Riso

VP of Insights and Analytics