Case Study: Breather achieves higher ad ROI and faster campaign insights with Segment

How Breather used Twilio Segment to increase Return on Ad Spend

Breather is a Montreal-based startup that rents on-demand designer workspaces and relies heavily on quantitative and qualitative data to guide product and marketing decisions. Rapid growth exposed a major pain point: the team was spending excessive time manually pulling aggregate ad campaign reports from AdWords and Facebook, uploading them to Google Drive, and running monthly scripts to compile data—an error-prone process that limited their ability to analyze attribution and measure true campaign ROI.

Breather implemented Segment to centralize event and raw ad campaign data from web, mobile, servers, and ad platforms into its internal database and downstream tools like Looker and Amplitude. The quick integration eliminated manual work, improved data accuracy, and gave the team flexible, granular conversion analysis; by uncovering platform-specific time-to-convert differences they rebalanced their ad strategy to boost ROI and are now exploring more advanced attribution and LTV analyses.

Breather

Simon Trudeau

Digital Analytics Director