Case Study: Shift Technologies achieves 50% higher open rates and 2x lift in click-through rates with Segment

How Shift increased marketing campaign performance and created long-term relationships with its customers with Twilio Segment and Iterable

Shift Technologies is an online marketplace for buying and selling cars that needed to drive long-term engagement in a low-frequency, long-lifecycle business. Customer data was siloed across website, app, CRM, help desk, scheduling, and multiple email tools, producing inconsistent branding, manual data errors, and no single view of the customer journey—making personalized, scalable email marketing impossible.

By integrating Segment with Iterable, Shift centralized its data and began triggering behavior-based, visually personalized email journeys in real time. With reliable, unified data powering automated subject lines and custom content, Shift achieved a 50% increase in open rates and a 2x lift in click-through rates, restoring cohesive branding and significantly improving customer re-engagement.

Shift Technologies

Eva Wei

Growth and Analytics Lead