Case Study: Nomasei achieves 3x revenue per customer and 5x lower CAC with Segment

How Nomasei increased revenue per customer by 3x, whilst decreasing customer acquisition costs (CAC) by 5x

Nomasei, a small luxury fashion retailer, needed a scalable way to understand customer behavior, segment audiences, and improve its customer experience while competing with much larger brands. Its manual, static marketing and data processes made it hard to act on customer insights quickly, so the team turned to Segment, using Segment Connections and Twilio Engage to centralize website data and better inform marketing and product decisions.

With Segment, Nomasei replaced manual audience building with dynamic, automated segmentation and personalized campaigns across channels. The results included a 3x increase in revenue per visitor, 300% more revenue from emails, 180% more repeat customers, a higher email open rate, and a 20% reduction in Q4 ad spend, while customer acquisition costs fell by 5x.

Nomasei

M'Hamed Larbi

Head of Growth