Case Study: Camping World achieves deeper customer relationships and higher conversions with Segment

How Camping World built deeper relationships with their most valuable RV customers and increased sales leads by 35%

Camping World wanted a better way to understand who its customers were, where they were in the RV buying journey, and how to deliver more relevant messaging across its many online and offline business lines. The company turned to Segment to unify siloed customer data and gain a clearer view of customer behavior across websites, stores, and other channels.

Segment helped Camping World collect and merge data into single customer profiles, enabling more personalized campaigns and real-time engagement through tools like cart-abandonment and “still interested” messaging. The results included a 12% increase in conversion rates from a targeted campaign, a 35% increase in conversions on paid media, and a 16% decrease in cost-per-lead.

Camping World

Brad Greene

Senior Director of Marketing Technology