Case Study: Chopra Global achieves data-driven products and maximized resources with Segment

Chopra Global builds data-driven products and maximizes resources with Segment

Chopra Global, a New York–based holistic well-being company, sought to expand its 20-year content and program business into a modern digital experience but faced limited engineering capacity and no dedicated data team. With just four engineers and no data infrastructure, the company needed to launch an immersive mobile app and build a data-driven platform without the resources to implement and maintain complex integrations.

By adopting Segment as a central CDP, Chopra quickly spun up a best-in-class tech stack, unified behavioral data, and avoided costly custom integrations—letting the small team prioritize high-impact features (they discovered they didn’t need to rebuild onboarding) instead of wiring tools. The result: faster, cheaper development and better product decisions, an app that has trended among top fitness apps since launch, and a more scalable, future-proof digital organization.

Chopra Global

Josh Wexler

Chief Product Officer