Case Study: Leadfeeder achieves 4.5x cost savings and eliminates pipeline development time with Segment

How Leadfeeder delivers a personalized customer journey while saving resources

Leadfeeder, a Helsinki-based B2B lead generation platform that turns website visitors into sales leads, needed to deliver personalized customer journeys based on user behavior but found doing so at scale consumed significant engineering resources. Building and transforming first-party event data into actionable insights typically required dedicating a developer and took weeks, slowing experimentation and marketing efforts.

By adopting Segment’s single API, Leadfeeder centralized data collection and pushed behavioral data to downstream tools like Intercom, Redshift, and Tableau with minimal integration work. The move eliminated the need to build and maintain custom pipelines, saved the equivalent of two full-time employees (a 4.5x cost improvement), reduced pipeline build time from weeks to minutes, and enabled timely, personalized communications that help convert trial users while freeing the team to focus on higher-priority projects.

Leadfeeder

Kosti Lepojärvi

Product Manager