Case Study: ClearScore achieves 3x cost savings and real-time customer insights with Segment

ClearScore replaced a home-grown platform with Twilio Segment's customer data platform

ClearScore, a UK financial‑services fintech that helps over six million people access free credit scores, relied on a home‑grown event‑data system to power analytics. As the company prepared to expand into new international markets, leadership concluded the in‑house platform would be costly and hard to scale, prompting a build‑versus‑buy evaluation.

ClearScore selected Segment’s customer data platform to standardize data collection across back end, web and mobile, quickly create market‑specific workspaces, and integrate with analytics and marketing tools. The move enabled an “integrate once, extract anywhere” approach, delivered roughly 3x cost savings versus building in‑house, preserved about 25% of engineering capacity for product work, and unlocked real‑time, company‑wide insights that accelerated decision‑making and international launches.

ClearScore

Klaus Thorup

Chief Technology Officer