Case Study: Peerspace doubles signups with Segment-powered personalized landing pages

How Peerspace doubled signups by personalizing landing pages with Segment and Mutiny

Peerspace, the leading online marketplace for meeting and event venues with over 10,000 listings, faced the challenge of converting a diverse set of visitors on a web‑centric platform as traffic scaled. To maintain high conversion rates they needed a clean data layer, real‑time site personalization, and robust measurement—requirements that had to fit a startup budget—so they chose Segment for unified event data and Mutiny for on‑site personalization.

By integrating Segment and Mutiny (one‑click integration), Peerspace used Segment to stream events into BigQuery and feed Mutiny audiences for real‑time, targeted landing‑page variations and built‑in holdout testing. Personalizing pages by firmographic, contextual, and behavioral signals (e.g., location and B2B modules) drove up to a 98% increase in user signups—doubling conversions without extra acquisition spend—and the team is expanding personalization sitewide and adding transaction‑based social proof.

Peerspace

Arndt Voges

Head of Growth