Case Study: Crypto.com achieves a 900% forecasted increase in user base with Segment

Crypto.com helps customers accelerate the world’s transition to cryptocurrency with Twilio and Segment

Crypto.com, the Singapore-based financial services platform, wanted to accelerate user growth while improving retention, security, and compliance across its crypto products. To do that, it needed better visibility into customer behavior across the lifecycle and a stronger data infrastructure to collect, unify, and act on that data in a privacy-compliant way. Segment was part of the solution, alongside Twilio’s messaging and email tools.

Segment implemented Connections, Protocols, and Personas to create a single customer view across web and mobile, standardize data schemas, and enrich profiles for more personalized marketing. Segment also reduced engineering effort, improved trust in data, and helped Crypto.com spot data issues before they reached marketing or analytics systems. The result was faster deployment of data products and support for Crypto.com’s rapid scale, including a forecasted 900% increase in its user base by 2023.

Crypto.com

Matthew Chan

Chief Technology Officer