Case Study: Retool achieves 1,000+ engineering hours saved and 5× higher email click-throughs with Twilio Segment

How Retool saves thousands of hours and improves the user journey with Segment

Retool, a San Francisco–based B2B SaaS company that grew from 7 to 100 employees in under three years, needed to remove technical bottlenecks and give product, marketing, sales, customer success, and analytics teams ready access to a complete record of customers across tools to improve the end-to-end developer/user journey and scale efficiently.

Retool implemented Twilio Segment to unify and democratize customer data, enabling self-serve access, faster onboarding of tools and hires, and fewer engineering-maintenance tasks. The switch saved over 1,000 engineering hours annually, let non-technical teams spin up integrations and run growth experiments, and drove a 5x improvement in email click-through rate and a 2x improvement in email open rate through granular, behavior-based targeting.

Retool

Jane Kelly

Head of Growth