Case Study: Domino’s achieves a 65% decrease in customer acquisition cost with Segment

How Domino’s decreased cost per acquisition (CPA) by 65% with Twilio Segment

Domino’s needed to improve engagement across its growing digital footprint, but customer data was trapped in silos across dozens of touch points, making it hard to personalize campaigns and drive efficient online orders. The company turned to Segment and Twilio Engage to create a single view of the customer and better support its marketing and loyalty efforts.

Segment helped Domino’s consolidate customer data, build hyper-personalized audiences, and target campaigns more effectively across Facebook and Google. The result was a more efficient marketing engine with measurable impact, including a 65% decrease in customer acquisition cost, a 700% increase in ROAS, and a 23% increase in conversions.

Domino’s

Christian Rocha Castillo

Deputy Director Ecommerce/Digital Media