Case Study: Funda increases advertising revenue with Segment

How Funda unlocks its advertising revenue with Twilio Segment Personas

Funda, the leading online property platform in the Netherlands, needed a way to analyze a mostly anonymous audience and build high-quality advertising segments across web and mobile traffic. With its existing CDP unable to create audiences for unauthenticated mobile app users, Funda turned to Segment, using Twilio Segment Engage and related tools to better understand the buyer journey and target serious homebuyers instead of casual browsers.

Segment helped Funda capture data from all customer touchpoints, including anonymous and mobile users, and pass modeled traits from its data warehouse into audience creation workflows. As a result, Funda could build targeting audiences faster, support mobile app retargeting, and increase advertising revenue from programmatic and direct deals, while also improving collaboration between data, engineering, and marketing teams.

Funda

Ruben Scholten

Data Analytics