Case Study: Bolt achieves a flexible, efficient tech stack and faster integrations with Twilio Segment

How Bolt uses Segment to build an agile tech stack

Bolt, a Tallinn-based mobility company, faced a growing marketing challenge: their team relied on many specialized tools (Facebook Pixel, Leanplum, AppsFlyer, etc.), but integrating new platforms into the tech stack created delays, data disconnects, and constant engineering bottlenecks that slowed testing and campaigns.

By adopting Twilio Segment, Bolt centralized customer data and enabled integrations in minutes (or via a simple custom JavaScript), allowing real-time data flows that automatically trigger messaging campaigns. The result: fewer engineering hours spent on pipelines, faster piloting of new tools, reduced tech sprawl, and a more scalable, actionable customer data infrastructure.

Bolt

Yev Baluyeva

Lifecycle Marketing Manager