Case Study: Jersey Mike's doubles mobile app orders and boosts app revenue with Segment

How Jersey Mike's drove 2x mobile app orders with personalized messages on users preferred channels

Jersey Mike’s, a fast-growing sandwich franchise, needed to modernize its digital customer experience after launching a new mobile app but lacking app analytics and centralized customer data. With ordering shifting online, the brand struggled to replicate the personalized in-store interactions digitally and couldn’t measure or optimize the app’s performance.

By implementing Twilio Segment as a central data hub and connecting Amplitude and Iterable, Jersey Mike’s centralized customer data, built dynamic cohorts, and sent personalized messages on customers’ preferred channels (email, push, SMS, in-app). The new stack doubled app orders, drove an 80% increase in revenue through app orders, produced an 83% lift in monthly active users, improved 30-day retention, and boosted email open and offer redemption rates.

Jersey Mike's

Kelly McGee

Director of Digital Marketing