Case Study: Rugs.com achieves 400% YoY revenue growth by unifying customer data with Twilio Segment

Rugs.com unified the customer journey to achieve 400% revenue growth with Segment

Rugs.com is a fast-growing online rug retailer headquartered in Fort Mill, South Carolina, operating multiple brands and selling worldwide. Facing a competitive home-goods market, the company lacked a centralized source of customer data across its sites and systems, which limited personalization, customer lifetime value, and retention efforts.

By adopting Twilio Segment (Connections and Personas) Rugs.com unified first‑party data, built omnichannel Journeys, and synced targeted audiences and suppression lists to advertising and messaging platforms like Google, Facebook, Braze, and Intercom. This eliminated engineering bottlenecks, improved return on ad spend, and helped drive 400% year‑over‑year revenue growth while saving 100+ engineering hours per week.

Rugs.com

Grayson Bagwell

Director of Business Development and E-Commerce