Case Study: Gorgias achieves a 174% increase in sales with Segment by automating HubSpot

Gorgias automates Hubspot with Segment

Gorgias, a provider of customer support tools for Shopify and Magento stores, was drowning in messy CRM data and missed opportunities as demo requests surged faster than they could hire account executives. Growth operations lead Axelle Heems faced inconsistent lead tags, slow manual qualification, and deals slipping through the cracks—problems that meant losing customers not to product fit but to a broken growth machine.

Axelle rebuilt their sales stack around automation: pre-qualifying demo requests with JavaScript plus Clearbit and Datanyze through Segment, routing prospects instantly to the right AE with Calendly, and auto-updating deals via Segment integrations with Stripe, Vitally, Gong, Hull and HubSpot workflows (with Zapier and Periscope for reporting). The self-driving CRM doubled rep output—each rep now engages 80+ prospects/month—with a 143% jump in outreach capacity, a 73% close rate for demoed prospects, a shortened sales cycle (20 → 13 days), cleaner data, and real-time reporting.

Gorgias

Axelle Heems

Growth Operations